This website is brilliant and has been heralded as changing the state of current politics.
On accessing the site you are instantly directed to a page that asks you to sign up and donate money if you a supporter, if not you can easily navigate away from the page and enter the website without becoming a member. The layout is well thought out, easy to use and ultimately keeps his supporters informed. You can sign up to volunteer, then start a My.BarackObama.com page and then go on to host local events. There is Obama tv, Obama mobile (text 'hope' to 66262) he even has links to myspace.com and other social networking sites. His manifesto is clear to read and each issue has a heading so you can easily find Barack's opinion's on matters. There is even a 'fight the smears' section that seeks to reconcile any rumours or gossip about Obama.
Its a sleek conservative design that instills us with a sense of proffesional cabability. It's easy to navigate and everything is easy to find. There's no ambiguity. The colours of the american flag are used as the colour scheme and the american eagle features in the centre of most pages. Barack's 'logo' is again in red, white and blue, and looks like a mix between a rising sun, and a rainbow, couple this with his message of hope, it sends a strong message. At the top of your internet browser it reads 'Barack Obama: Change we Can Believ In'! Highly branded in a possitive and patriotic manner, this website shouts confidence.
What this website ultimately does is to allow a member of the public not only to instantly donate but to become an active member in rallying support for Obama. Obama and his campaign understand that this is the information age and the power the internet has to be a tool in this American president election.
Go see for yourself at www.barackobama.com.
1 comment:
Just went and had a look at the website, and i'm afraid i'm going to have to disagree with you. I hated the look and feel of the site. It instantly reminded me of British Airways. It in my opinion it was far too corporate and unwelcoming, and the fact you had to scroll down a lot irritated me. Overall i felt it could've been done to a much higher standard.
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