This is a website designed by channel four to get people involved in foreign cultures and show the value of being able to understand another language in order to broadern our culture awarness. It shows us the value and excitement in finding out about new things abroad. I think what they are trying to is really socially important in Britain that can sometimes be a little ethnocentric and narrow minded. But what I really want to discuss is the cleverness opf the TV advertisement. There are currently 5 tv ads, that are all different. They give an interesting glimpse into foreign life, atmosphere attitude, that nmaintains a funky, upbeat attitude that excites. They are not spoon feeding us an idea instead allowing us to see the excitment of another culture, and then leaving with the website name that also is the tag line.
The Shadow girl advertisement feature Spanish singer Nubla. Beautiful, quiet reflective, it draws us in without an obvious hint to where the advertisement is going. Key foreign words are projected onto her face tantilisingly as she sings them, intriguing us. The typeface and imagery are in an exotic twirling style that works well in the foreign context. Ultimately mysterious, excitingly exotic and leaves wanting to know more.
I love this advertisement by Disiz la Peste, the french hip-hop artist. I love the upbeat quick moving, animation mixed in wioth the real video, it has a real anarchic, revolutionary, rebellious feel, echoing his style of music, that ultimately connects with a youth vibe.
I think this aswell as the Football advertisment are great as they really connect with young men, who are perhaps harder to inspire to learn another language if not already intersted, (I know cliche comment, I do realise all girls are not neccessarily romantics!)
Great ads, check out the website to see more: www.trylifeinanotherlanguage.com
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I agree the ads are great but I found the website surprisingly bare. As far as i can see there are no resources or links to resources for language learners, meaning that once the interest is created people are kind of left in the dark as to how to apply it. The categories are fairly limited - focussing mainly on sport and the arts and ignoring cultural history/national individuality on a street level and some of the more interesting points of translation and differences in expressing ideas - which i think can be the most interesting part of learning language.
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