LabiChampi

Another great project from the people at Exyzt. 

After the Russian Soviet left the military town of Karosta in 1994, the town became a slum, full of crime and poverty. In a bid to improve social and economic issues in the short term, Exyzt created a micro-urban farm. This will help with local food production and incomes. The mushroom company was born. 

This is a great project, but there are two reason I mention this in relation to my work. Firstly there is the outstanding visuals created for the opening ceremony. I love the interplay between the structure of the building and the overlaying motion graphics. The way the graphics seem to melt the actual physical nature of the building, leading visually into a new dimension where neither building nor graphics seem to be real, solid: the way detail is added then taken away. It is incredibly powerful and evocative. 

The other reason is for the great graphics designed for the packaging and marketing of the mushrooms. I love the young feeling and I enjoy that the whole project has been effectively graphically managed to give it a strong identity. This not only makes the project fun and easily recognisable but also gives a point of focus for people to invest hope into. This is a community project that seeks to aid the social circumstances of those in Karosta. Without a strong visual identity the essence, or the icon that allows people to invest hope would be lost.