Mercenaries 2 TV Advertisement

I love this advertisement. It manages to explain the basic concept of the game (you completed a job and weren't paid for it and now its pay-back) through the ironic use of the American phrase "Oh no you di'n't". It shows the level of indignity, a sort of righteous anger this character is possessed of, that leads him to wreak vengeance. The quickly cut clips of explosions, helicopters guns etc. entices the blood lust of the target market, while revealing the nature of the game. However the sweetly indignant song and high note of the ending reminds us that it is a game, not to be taken too seriously, which is important as the market is undoubtedly children and there must be a reference to parents that this is not too violent or vicious.

If you really like this advertisement check out the making of on youtube its really quite impressive.