This TV advertisement for the new Ford Fiesta is intense. I love the use of stop motion to create these moving wall of televisions that play out a wonderful arrangement of electro, hot pink and yellow graphics. There are explosions, an image of a reclining white lady, star-scapes, a woman in a purple wig, 60's mono chromatic woman. These images move through the deserted streets and eventually turn into the Ford Fiesta which then drives out of the middle of two rows of televisions. It draws strongly on 1980's neon imagery. The colours of the whole advertisement are saturated and moody. Accompanied by a smooth electro-funk sound track, this whole advertisement screams up to the moment stylish, youthful sophistication that is edgy and cool. A great advertisement by Ogilvy London. I like the way the images build up a set of associations that we then attribute to the car. I also love the way these visuals are juxtaposed against the old graphic styled signs on the petrol station, making it even more prominent this car is about the present. It signs off with the logo "This is Now" "Ford Fiesta". It is a very cool advertisement, but I'm not sure how it appeals to the target market.
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